Creative Brief
and Style Guide
Forest Creek Golf Club Website Redesign
The goal of the Forest Creek Golf Club website is to create a digital experience that feels like stepping inside the gates of the club itself—quiet, unhurried, and comfortably refined. The site will evoke a sense of relaxation and ease, offering visual “room to breathe” and a gentle contrast to the busy pace of life outside the community.
Typography
Typography plays an important role in reinforcing this sense of timeless comfort. Libre Caslon, the brand’s existing typeface used in the logo, is retained for H1 and H2 headings to preserve brand recognition and elegance. Supporting headings utilize Capitana (Adobe font), a clean, modern sans-serif that pairs naturally with Libre Caslon (Google font) and reflects the refined, approachable aesthetic seen in sites the client admires, such as Fiddler’s Creek.
H1 Heading Libre Caslon - 48/38pt
H2 Heading Libre Caslon - 42pt
H3 Heading Capitana - 21pt
H4 Heading Capitana - 28pt
H5 Heading Capitana - 21pt
H6 Heading Capitana - 16pt
Paragraph text - Capitana 16pt/1.7 line space
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Button Use
CTAs
Example buttons:
learn more →learn more →
learn more →
simple link →
Forms
Form buttons will use the "CTA-Primary" class as a default. If you need a white button, use the form option in one of the Theme modules to "Select Alt Button" and the CTA-Five (white solid) will be used.
Suggested Color Palette
The design leans into Forest Creek’s established brand palette, using the club’s signature green #4c7c46 and brown #573c23 primarily as call-to-action anchors. These are complemented with a selection of softer, soothing green and grey-green tones—#9fab9d, #6b7b69, and #485346—to reinforce a calm, natural atmosphere and create a layered, tranquil visual rhythm throughout the site. The brand’s light accent color #dccca3 is retained and used sparingly to add warmth and subtle highlights without disrupting the overall sense of calm.
Overall, the website is designed to feel welcoming, breathable, and serene—an online extension of Forest Creek’s identity as a peaceful retreat where time slows and comfort comes naturally.
#4C7C46
PMS 7742
#573C23
PMS 4695
#DCCCA3
PMS 7501
#F9F7F6
PMS 663
#C4CDC3
PMS 5595
#6B7B69
PMS 417
#485346
PMS 419
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.